Conference Centre 18
Picking a function venue for your conference, the venue you select can reflect on your brand. What will the attendees think? cFor many conferences you may not think the venue is important but how essential is your message for the conference & how does the venue reflect that?
What is the impression on the people as well as your brand. Are the key corporate messages reflected in the venue? What about Flair? Don’t have a conference about details at a substandard venue. Ensure that venue choice matches this sentiment.
From the minute the conference goers enter what will be the first mental pictures? Flair, quality, change? The tone of conference will be influenced by this. The conference surroundings can affect the work at a conference Do you need an outdoors area? Is bigger better or is intimacy important. How are you reconciling these? Even the sounds within a conference centre will have a subtle influence on the people. The sound of heels on parquetry conveys different feelings to say a carpeted floor.
Emotions are brought to the surface by smells & things we hear. We draw on our own experiences. Does the entrance to the conference need to be impressive? Is it a dingy laneway or does it need to be better than that? How is the food at your centre? Is it excellent? Maybe you’re trying to convey the ideals of minimalism. Does the centre reflect these things?
